Lauer, Paul - ORIG

Paul Lauer

Paul Lauer is a production and marketing expert best known as the founder and CEO of Hollywood agency Motive Entertainment ( and CEO of FaithX, a content funding and streaming platform. Lauer has designed and managed highly successful marketing campaigns, including the award-winning campaign for Mel Gibson’s Passion of the Christ ($1 billion worldwide), and over 40 other feature films (including Chronicles of Narnia, Polar Express, Rocky Balboa, Heaven is for Real, The Shack, and Just Mercy), top-rated TV programs (Mark Burnett/Roma Downey’s Bible miniseries which was the #1 program on TV); and three best-selling books, including “Michael Vey” (#1 NY Times Bestseller). Lauer’s strategies are based on connecting with consumers at a deeper, cause-based level. His work has been called “a textbook study in both high-profile and below-the-radar marketing” by Ad Age, which named Lauer a Top 50 Marketer of the year. As a publisher/editor, Lauer launched the award-winning YOU! Magazine (worldwide in six languages), the syndicated insert Youth Beat (1,000,000 circulation). He also produced the World Youth Day Music Festival (100,000 attendees in Denver, CO), and held C-level positions with tech start-ups like webBASIS. Lauer has guest hosted radio and TV shows, and appeared on CNN, Fox, and MSNBC, and in over 50 publications/websites, including the New York Times, the Los Angeles Times and the Wall St. Journal.