Thousands of Christian Ministry and Media Professionals to Gather in Nashville for Proclaim 16

For Immediate Release
January 14, 2016
Contact:
Kenneth Chan
703-331-4520
press@nrb.org

 

 

 Thousands of Christian Ministry and Media Professionals to Gather in Nashville for Proclaim 16

Proclaim 16Manassas, VA –  Next month, thousands of Christian media and ministry professionals will make their way to Proclaim 16, the NRB International Christian Media Convention in Nashville, TN, to make strategic connections, to acquire new resources, and to discover the latest tips, trends, and insights in their respective field of work.

Every year, the Convention draws a wide range of participants, including radio and TV station owners and operators, pastors, church media professionals, radio and TV program producers, college educators, students, filmmakers, Web and mobile developers, social media managers, marketing representatives, and ministry staff members.

“Thousands of Christian communicators come to our annual Convention to find the connections, resources, and insights that will help them advance their organizations, their careers, and their mission,” said Dr. Jerry A. Johnson, President & CEO of the National Religious Broadcasters (NRB). “If you’re in the business of reaching people for Jesus Christ through media, you have got to be here!”

A highlight of the annual gathering is the bustling Exposition, the world’s largest marketplace dedicated to Christian media and ministry professionals seeking to harness the power of electronic media to spread the Gospel. Showcasing their products and services will be around 200 companies, ministries, and organizations, including broadcasters, nonprofits, educational institutions, publishers, media agencies, and broadcast equipment and software companies. Also on the Expo floor in 2016 will be an interactive exhibit presented by Museum of the Bible, the Platinum Sponsor of Proclaim 16. The exhibit will chronicle the remarkable history of the Bible, from its transmission and translation to its impact and controversies. This year, admission to the Expo floor will be free for those who register.

Another highlight of the upcoming Convention, which will take place February 23-26, is the Presidential Candidates Forum that will be held before a live studio audience and broadcast live on radio and television. Presidential candidates will be interviewed on-stage by panelists on issues of importance to the evangelical community. The forum will be one way Christian communicators and their audiences can become better educated about the men and women who aspire to the highest government office in the United States.

Then there are the eight specialized summits and tracks, where attendees will gain valuable insights for their work and ministry. The summits that will take place during Proclaim 16 include the Radio Summit, TV Summit, Church Media Summit, International Summit, Film & Entertainment Summit, and Donor Development Summit. The NRB Digital Media Summit, a pre-Convention event, will be held on February 22 and feature speakers from organizations such as Facebook, Hubspot, and YouVersion. There will also be a special Pastors Track.

In total, there will be more than 70 speakers at Proclaim 16, including pastors such as Rick Warren and H.B. Charles, Jr.; ministry leaders such as Anne Graham Lotz and Kay Arthur; web strategists such as Jeff Bethke and Jon Acuff; thought leaders such as Albert Mohler and Phil Cooke; and entertainment professionals such as the Kendrick brothers, Pat Boone, Phil Vischer, Ted Baehr, Kevin Sorbo, Jennifer Garner, and Roma Downey.

Proclaim 16 will be held February 23-26 at the Gaylord Opryland Resort and Convention Center in Nashville, TN. The Exposition will officially open its doors Wednesday, February 24, at 10 a.m.

Convention details can be found at nrbconvention.org.

About NRB

The National Religious Broadcasters (NRB) is a non-partisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers. Our mission is to advance biblical truth; to promote media excellence; and to defend free speech. In addition to promoting standards of excellence, integrity, and accountability, NRB provides networking, educational, ministry, and fellowship opportunities for its members. Learn more atwww.nrb.org.

About Proclaim 16

The annual NRB International Christian Media Convention is the largest nationally and internationally recognized event dedicated solely to assist those in the field of Christian communications. The dynamic Exposition consists of around 200 companies and is an active marketplace for those seeking tools and services to expand their organizations. Also on the Expo floor in 2016 will be an interactive exhibit presented by Museum of the Bible that chronicles the remarkable history of the Bible, from its transmission and translation to its impact and controversies. The upcoming Convention, Proclaim 16, will be held at the Gaylord Opryland Resort and Convention Center in Nashville, TN, February 23-26, 2016. The NRB Digital Media Summit, a pre-Convention event, will be held on February 22, 2016. Other summits that will take place during the week of Proclaim 16 include the Radio Summit, TV Summit, Church Media Summit, International Summit, Film & Entertainment Summit, and Donor Development Summit. There will also be a special Pastors Track. For more information, go towww.nrbconvention.org.

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National Religious Broadcasters
9510 Technology Drive
Manassas, VA 20110
(703) 330-7000

5 Good Reasons to Begin Facebook Advertising

Facebook Ads

For the past several years, I have seen consistent return on investment using Facebook’s ad platforms. It is both easy-to-use and well-documented and thus, a great surprise to me every time I run across other digital managers who have yet to test the waters. Following are just 5 good reasons you should consider advertising with Facebook:

1 – Demographic Control

If you aren’t familiar with setting up ads within Facebook’s ad ecosystem, you might be surprised with how detailed you can get with targeting your ads. 40-yr-old males who like to golf? No problem. Retired 60+ who like to purchase online and live in Miami? No problem at all. You can include and exclude preferences and lately, Facebook has begun to rollout the ability to further narrow your targeting.

2 – Budget and Timing Control

Budget, or a lack thereof, shouldn’t really be an excuse any longer to get into online advertising. If you have $50 to spend per month, there are plenty of ways to put that to good use with Facebook. I’ve had great success building an audience for start-up pages on just $1 a day. You have complete control on how much you want to spend and when you want to spend it. And, the “pause” button is always a click away anytime you get nervous or something changes. I love the complete control Facebook gives you over your money and your ads.

3 – Creative Control

Facebook has some basic constraints with character-count, image dimension and sometimes text allowed within an image. Beyond that, you have complete freedom to create and test as many different creative ideas as you have time for. If you really want to have confidence about spending a large amount on a campaign, then spend 1% of the campaign first on testing 5-6 different variables until you get it right. Target just mobile, or desktop, or even Instagram.  No problem―be creative.

4 – Testing Control

Unlike direct mail, print ads, or even many types of online advertising, Facebook allows you to thoroughly test a general idea for effectiveness before pulling the trigger. You can do this at any time, even mid-stream during the course of a campaign. You can test variations of text, creative, targeting, placement, etc. You can have confidence about creating campaigns that have good ROI, knowing that your ideas and concepts have been vetted thoroughly via testing.

5 – Conversion Tracking

Facebook has really made it easy to track ROI with your ads with their “Facebook Pixel” technology. It’s simple really ― just create a pixel in your account and drop that code throughout your website. You can stop there or get more detailed by adding additional elements to specific key pages (like your Donation confirmation page) and know exactly how many people have “converted” from any ad. This really seals the deal for me in terms of using Facebook. ROI is no longer a guess ― I can demonstrate anytime with hard data the success of any ad, even while it’s occurring. 

John Schwartz is Digital Manager for Truthforlife.org

A/B testing principles from Netflix

AB Testing

Every user experience (UX) designer wants to be able to know that their decisions are impacting the movement of a user to an interaction. Too often, however, we tend to rely too heavily on our own instinct, and not validate how actually effective the design of the UX actually is.

Todd Yellin is VP of Product innovation at Netflix, and spoke to a packed session at the 2015 South by Southwest Interactive (SXSW) about the lessons Netflix has learned in 10 years of A/B testing. While the session didn’t dive into any powerful new mechanisms for A/B testing, Yellin did provide a lot of practical examples and advice on how Netflix has used A/B testing to make strategic decisions based on quantified user behavior, rather than design instinct.

What is A/B testing? 

The concept of A/B testing is to simply test design changes toward specific results. The testing often happens with random users with measurements put in place to determine which sample was the most successful in moving towards a defined goal, or taking a specific action.

As Yellin talked through their testing practices, I came to a few conclusions.

1 – Always know what you are measuring toward:

When A/B testing, the Netflix design team always measured against 2 metrics:

  • What impact did this decision have on our user accounts? (If it damaged user retention… if we lost users, it was not a good design decision).
  • What impact did this decision have on user viewing (we have paid accounts… now are they watching more? Increased user viewing was a success)

In some cases, Netflix would identify a tertiary measurement. But it was only put into place after those two measurements were flat.

2 – A/B Testing is the great democratizer

Disagreements come up in the design process. And quite often, the loudest or most senior person in the room will win the design disagreement. Quite often the loudest, or most senior person in the room is the least qualified to make the design decision. A/B testing of your design decisions will allow the users to have a voice at your table. 

3 – Leverage the data you collect (and collect only what you’ll leverage):

Data, Yellin explains, is “Piles of excrement, with a little bit of gold”. Rather than collecting mounds and mounds of user data, they focused on:

  • Age
  • Gender
  • Location

But even then, they increasingly found that Age and Gender were less important than actual viewing habits. Age and gender were demographics, but became somewhat useless for content discovery.

Organizations should determine what data ACTUALLY matters to their user experience, and personalization, and make that data easy to collect. Netflix actually made their key demographic data a part of their credit-card form. They were clear that it was not for credit card purposes, and were transparent on how it would be used. But they realized that making it a part of a larger, already painful, process made it easier to collect.

4 – Don’t listen to your users… watch them…

Yellin shared a real-life example from the Netflix design table. Many passionate users were writing… calling… pleading for the ability to give ratings in 1/2 star increments. To that point, a users could only give 1 – 5 stars. They heard from thousands of users who said the ability to do a 1/2 star rating would really help the accuracy of their decisions.

So…. they tested it.

While the loud users appreciated it, the silent majority did not.

Netflix looked at its core metrics of user retention, and view time, and saw no statistical impact from this decision. This is where they added a 3rd metric. Actually completing the review process. They saw a significant drop in completion of a review process, among those given the ability to do 1/2 star increments. They dropped the 1/2 stars.

5 – The smartest mind at your design table, is still an idiot.

Yellin showed a very specific example of 3 treatments of cover art for the popular TV series. The 3rd option was a very compelling close up of the main character. The other two… just weren’t as compelling. Yellin asked the room at SXSW which they though would perform the best. The room overwhelmingly agreed that the compelling face shot of the character would win.

This is a room of design professionals from around the world.  Yellin said his design team agreed. They A/B(/C) tested the artwork and found that it wasn’t even close. The winner was a far less compelling image of an RV in the desert.

The smartest person on your design team, is still less smart than your user behavior.

Yellin is quick to point out that it isn’t wise to test EVERY design decision. Small incremental changes are probably not worth the investment and potential user frustration to test. There is a point at which designers still need to be empowered to make design decisions in the absence of empirical evidence. But continued testing and analysis of user behavior can help those designers make better decisions when the data isn’t there.

Carl Bliss is the Manager of Interactive Media at Northwestern Media. You can follow him on Twitter at @ckbliss

Washington Public Affairs Network TVW Employs Myers’ ProTrack Broadcast Management System to Increase Efficiency

FOR IMMEDIATE RELEASE

Washington Public Affairs Network TVW Employs Myers’ ProTrack Broadcast Management System to Increase Efficiency

Metadata-driven system will maximize performance and improve ROI

Northampton, MA – Myers, a leading developer of broadcast management software, announced today that the Washington Public Affairs Network dba TVW, has implemented Myers’ ProTrack Broadcast Management System. TVW chose ProTrack in order to leverage their programming content, seamlessly integrate with their existing technologies and enjoy the resulting economies of scale.

“We are eager to start capitalizing on the efficiencies ProTrack will deliver our organization, including the ability to further integrate with our Crispin Automation System via the BXF Standard Protocol,” said TVW’s Director of Information Technology, Scott Freeman. “Creating a more open and bi-directional workflow between the two key systems will result in fewer manual and hands-on tasks, which will reduce errors and save time.”

ProTrack will allow TVW to efficiently and effectively manage program content across their entire broadcast workflow to ensure that content is where it needs to be, when it needs to be there. The system’s centralized content metadata improves visibility across departments and systems, since information is no longer siloed.

By automating redundant tasks, TVW will benefit from operational efficiency and a better return on investment. ProTrack’s API will also allow TVW to provide better control over new content as it is introduced. Additionally, TVW will implement ProTrack’s ProWeb add-on to seamlessly produce and publish up-to-date web schedules.

“We are excited to have TVW join our growing customer base,” said Myers’ CEO and President, Crist Myers. “We look forward to providing them with the workflow tools and advanced functionality that their network needs to gain more control and better efficiency, which will enhance their ability to compete in an ever-challenging news market.”

About TVW
Washington Public Affairs Network dba TVW is a 501(c)3, non-profit media organization providing unedited, unfiltered gavel-to-gavel coverage of the Washington State Legislature, Judiciary, and Executive branches of government as well as state boards and commissions, elections, and public policy events of statewide significance.

About Myers
Founded in 1982, Myers has been a pioneer in developing broadcast management software for the rapidly evolving media landscape. Myers’ extensive domain knowledge and systems integration expertise has served as an integral part in the development of a suite of software products and services that drive distribution workflows across multiple departments and systems. Media facilities large and small utilize and benefit from Myers’ unique, scalable broadcast management solution, helping them improve operational efficiency and profitability.

Press contact:
Deanna Kennedy
Celia Vine Marketing
e-mail: deannakennedy@celiavine.com
413-219-7588

Pastor H.B. Charles, Jr., to Speak at Opening Session of Proclaim 16

For Immediate Release
December 28, 2015
Contact:
Kenneth Chan
703-331-4520
press@nrb.org

 

 

Pastor H.B. Charles, Jr., to Speak at Opening Session of Proclaim 16

Pastor H.B. Charles, Jr.Nashville, TN – H.B. Charles, Jr., Pastor of Shiloh Metropolitan Baptist Church in Jacksonville, FL, is scheduled to speak at the Opening Session of Proclaim 16, the NRB International Christian Media Convention, in Nashville, TN, on February 23, 2016.

In addition to his responsibilities of preaching, teaching, vision casting, and leadership development, Pastor Charles is a blogger and author of three books. Furthermore, Pastor Charles is the host of The On Preaching Podcast – a podcast dedicated to helping listeners preach faithfully, clearly, and better. His sermons are broadcast via a live video stream and posted on YouTube.com.

“We are blessed to have H.B. Charles join us to kick off Proclaim 16,” commented NRB President & CEO Dr. Jerry A. Johnson. “As a faithful preacher and teacher who excels in the use of new media, he will be an encouragement to the thousands at the Convention who strive to advance biblical truth throughout the world.”

H.B. Charles, Jr., was a 17-year-old senior at Los Angeles High School when Mt. Sinai Missionary Baptist Church (MSMBC) in Los Angeles, CA, ended a year-long pastoral search by selecting him to succeed his father, Dr. H.B. Charles, Sr., whom the Lord called from labor to refreshment in June of 1989.

Over the course of Pastor Charles’ pastorate, his love for God’s Word, the Church, and lost people has been obvious to both the membership of MSMBC and the larger church community. This resulted in Pastor Charles balancing his pastoral responsibilities with speaking engagements in revivals, conferences, and other church events around the Greater Los Angeles area and across the country.

Since the fall of 2008, he has served as the Pastor-Teacher at the Shiloh Metropolitan Baptist Church of Jacksonville.

About NRB

The National Religious Broadcasters (NRB) is a non-partisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers. Our mission is to advance biblical truth; to promote media excellence; and to defend free speech. In addition to promoting standards of excellence, integrity, and accountability, NRB provides networking, educational, ministry, and fellowship opportunities for its members. Learn more atwww.nrb.org.

About Proclaim 16

The annual NRB International Christian Media Convention is the largest nationally and internationally recognized event dedicated solely to assist those in the field of Christian communications. The dynamic Exposition consists of around 200 companies and is an active marketplace for those seeking tools and services to expand their organizations. Also on the Expo floor in 2016 will be an interactive exhibit presented by Museum of the Bible that chronicles the remarkable history of the Bible, from its transmission and translation to its impact and controversies. The upcoming Convention, Proclaim 16, will be held at the Gaylord Opryland Resort and Convention Center in Nashville, TN, February 23-26, 2016. The NRB Digital Media Summit, a pre-Convention event, will be held on February 22, 2016. Other summits that will take place during the week of Proclaim 16 include the Radio Summit, TV Summit, Church Media Summit, International Summit, Film & Entertainment Summit, and Donor Development Summit. There will also be a special Pastors Track. For more information, go towww.nrbconvention.org.

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logo.jpg

National Religious Broadcasters
9510 Technology Drive
Manassas, VA 20110
(703) 330-7000

VeggieTales Creator Phil Vischer to Speak at NRB Film & Entertainment Summit

For Immediate Release
December 1, 2015
Contact:
Kenneth Chan
703-331-4520
press@nrb.org

 

 

VeggieTales Creator Phil Vischer to Speak at NRB Film & Entertainment Summit

Phil VischerNashville, TN – Phil Vischer, Founder of Big Idea Productions and Jellyfish Labs, is scheduled to speak at the second annual NRB Film & Entertainment Summit in Nashville, TN, on February 26, 2016.

“We gladly welcome Phil Vischer’s participation at our Film & Entertainment Summit, and we look forward to what he will share with attendees regarding successful animation,” commented NRB President & CEO Dr. Jerry A. Johnson. “His VeggieTales series has reached and impacted countless individuals – both young and old. His insights will be valuable to others looking to do the same.”

In 1990, Phil Vischer created VeggieTales, an animated video series crafted to teach Christian values to kids in a delightfully different way. More than 60 million VeggieTales videos have been sold around the world. These days, Vischer continues to pursue innovative new ways to integrate faith and storytelling through his creative company, Jellyfish Labs. His latest projects include a 13-DVD series called Buck Denver Asks…What’s in the Bible?, which walks families all the way through the Bible, and JellyTelly, an interactive, online network that provides faith-based daily programming for families. In addition, Vischer hosts a lighthearted weekly podcast called The Phil Vischer Show, in which he discusses pop culture, media, theology, and Christian life.

Vischer will be one of several speakers at the second annual NRB Film & Entertainment Summit, a one-day event taking place during Proclaim 16, the NRB International Christian Media Convention. The summit will bring together top Hollywood entertainment professionals, distributors, financiers, stars, filmmakers, composers, and executives who will share their secrets to successful financing, filmmaking, storyteller, and much more.

Session topics include “How to Succeed in Mass Audience Movies, Television & Entertainment (Without Losing Your Soul),” script writing, financing, composing for movies, development, directing, production, post production, distribution, and marketing. Activities also include movie screenings, filmmaker Q&As in the main sessions, and a Pitch-a-thon. Last year, one of the top Hollywood producers whose movies have grossed more than $3 billion at the box office optioned a script at the Pitch-a-thon.

To register for the Film & Entertainment Summit visit nrbconvention.org.

About NRB

The National Religious Broadcasters (NRB) is a non-partisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers. Our mission is to advance biblical truth; to promote media excellence; and to defend free speech. In addition to promoting standards of excellence, integrity, and accountability, NRB provides networking, educational, ministry, and fellowship opportunities for its members. Learn more atwww.nrb.org.

About Proclaim 16

The annual NRB International Christian Media Convention is the largest nationally and internationally recognized event dedicated solely to assist those in the field of Christian communications. The dynamic Exposition consists of around 200 companies and is an active marketplace for those seeking tools and services to expand their organizations. Also on the Expo floor in 2016 will be an interactive exhibit presented by Museum of the Bible that chronicles the remarkable history of the Bible, from its transmission and translation to its impact and controversies. The upcoming Convention, Proclaim 16, will be held at the Gaylord Opryland Resort and Convention Center in Nashville, TN, February 23-26, 2016. The NRB Digital Media Summit, a pre-Convention event, will be held on February 22, 2016. Other summits that will take place during the week of Proclaim 16 include the Radio Summit, TV Summit, Church Media Summit, International Summit, Film & Entertainment Summit, and Donor Development Summit. There will also be a special Pastors Track. For more information, go towww.nrbconvention.org.

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logo.jpg

National Religious Broadcasters
9510 Technology Drive
Manassas, VA 20110
(703) 330-7000

Facebook’s Katie Harbath to Speak at NRB Digital Media Summit

For Immediate Release
November 16, 2015
Contact:
Kenneth Chan
703-331-4520
press@nrb.org

 

 

Facebook’s Katie Harbath to Speak at NRB Digital Media Summit

Katie HarbathNashville, TN – Katie Harbath, the Global Politics and Government Outreach Director at Facebook, is scheduled to speak at the NRB Digital Media Summit on February 22, 2016 – one day before the start of Proclaim 16, the NRB International Christian Media Convention, in Nashville, TN.

“Katie Harbath has been a crowd favorite at the annual NRB Digital Media Summit, and many have gleaned invaluable tips and insights from her to bolster their social media efforts,” commented NRB President & CEO Dr. Jerry A. Johnson. “We are glad to have her join us once again and look forward to seeing how she’ll help summit attendees better utilize the world’s most popular social networking platform for Kingdom purposes.”

Harbath holds a B.A. in journalism and political science from the University of Wisconsin-Madison. Prior to Facebook, Harbath was the Chief Digital Strategist at the National Republican Senatorial Committee. She previously led digital strategy in positions at DCI Group, the Rudy Giuliani for President Campaign, and the Republican National Committee.

Harbath will be one of several speakers at the third annual NRB Digital Media Summit, a one-day pre-Convention event that features industry experts including Jon Acuff and leaders from some of the Internet’s hottest organizations. Representatives from Beacon Ads, Christianity Today, HubSpot, LifeChurch.tv/YouVersion, and more will be at the event to share best practices and future trends on everything you need to know regarding the intersection of media and ministry.

About NRB

The National Religious Broadcasters (NRB) is a non-partisan, international association of Christian communicators whose member organizations represent millions of listeners, viewers, and readers. Our mission is to advance biblical truth; to promote media excellence; and to defend free speech. In addition to promoting standards of excellence, integrity, and accountability, NRB provides networking, educational, ministry, and fellowship opportunities for its members. Learn more atwww.nrb.org.

About Proclaim 16

The annual NRB International Christian Media Convention is the largest nationally and internationally recognized event dedicated solely to assist those in the field of Christian communications. The dynamic Exposition consists of around 200 companies and is an active marketplace for those seeking tools and services to expand their organizations. Also on the Expo floor in 2016 will be an interactive exhibit presented by Museum of the Bible that chronicles the remarkable history of the Bible, from its transmission and translation to its impact and controversies. The upcoming Convention, Proclaim 16, will be held at the Gaylord Opryland Resort and Convention Center in Nashville, TN, February 23-26, 2016. The NRB Digital Media Summit, a pre-Convention event, will be held on February 22, 2016. Other summits that will take place during the week of Proclaim 16 include the Radio Summit, TV Summit, Church Media Summit, International Summit, Film & Entertainment Summit, and Donor Development Summit. There will also be a special Pastors Track. For more information, go towww.nrbconvention.org.

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logo.jpg

National Religious Broadcasters
9510 Technology Drive
Manassas, VA 20110
(703) 330-7000